Ashgrove Team

Ashgrove Genetics is owned by three families - James and Janine Parsons, Chris and Hayley Parsons and Travis and Kirra Pymm. James more recently has stepped back from day to day operations but oversees the business. Travis as farm manager and a shareholder looks after daily operations assisted by Josh Jenkins as shepherd.

James and Janine at Ashgrove

James, along with overseeing Ashgrove, also serves as a company director on several boards. Including past Chair of the boards of Beef + Lamb New Zealand and the New Zealand Meat Board. After graduating from Lincoln University with a Diploma in Farm Management James went onto become a professional shearer, then moved into farm ownership. He currently serves on the boards of OSPRI and Chairs grower owned Wools of New Zealand.

Chris is CEO of New Zealand Rural Leadership Trust based at Lincoln University having had a long and successful career with the New Zealand Defence Force including 13 years in the New Zealand Special Forces.

Growing up in a family of 6 children Chris and James were raised in the North Hokianga on their family farm. Hayley is a qualified teacher and more recently a health coach. She currently works full time as the Officer Manager for a south Auckland school. Janine is a registered nurse and lactation consultant working in Whangarei.

Travis and Kirra moved to NZ 5 years ago from California and have embraced Kiwi life. Managing a drystock farm in the Far North before joining the Ashgrove team in 2020 as managers. 2021 was a big year for Travis and Kirra, they became shareholders in Ashgrove Genetics Ltd and also welcomed the birth of their first born son Sawyer.

Hayley and Chris on the front step of their rural Franklin property 'Huntly House' with Janine and James
Kirra, Travis and baby Sawyer, Matauri weaner bulls crowding in on the family photo

Ashgrove Genetics is governed by a Board of directors with quarterly board meetings. It was established as a farming company by the shareholders with the motto:

“Excellence through partnership”

We believe the pursuit of excellence is a never ending journey. The Ashgrove team are driven by a desire to get a little better each day. We believe that benefits and potential for excellence is multiplied when we partner with others and seek to multiply value with and for them.

In addition to partnering with sheep and beef farmers, our philosophy is to sell only the best rams and bulls to clients. We do this by putting the stud animals through their paces on hard hill country in Northland and by using a rigorous culling regime.